Prepared by: muhammad yasir space matrix 11 prepared by: muhammad yasir action plan/interpretation: 12 prepared by: muhammad yasir bcg matrix divisions of pepsico: 1 frito-lay north america (flna) 2 foods north america (qfna) 3 latin american food and snack businesses (laf) 4 pepsico americas beverages (pab) 5. Is a market leader pepsico at stage 2 in tows, space, ie and grand strategy matrix again have an aggressive response which helps and identifies different strategies to choose and implement pepsico. Visit wwwbohatalacom and study complete report on pepsi strategic management project report and also study many more research projects space matrix ife matrix bcg matrix pepsi lies in stars (maturity) due to high market share that is 72% in pakistan and high industry growth rate.
Pepsico is experiencing a lack of focus towards pepsisodas3 pepsico is experiencing product recalls4 pepsico has a low employment productivity and a weakdistribution5 pepsico depends too much on the us market6 pepsico is far behind coca-cola in the international market 24. Pepsico at stage 3 in space matrix is good in for choosing the strategy of market penetration that is to increase its market share through tie up with major showrooms, computer centers & restaurant and clubs 6 history of pepsi cola pakistan the market in pakistan is surely dominated by pepsi.
Space matrix calculations es average score = -183 + average fs score (+500) = +317 average ca score = -150 + average is score (+500) = +350 according to the graph above, we noticed that the coca-cola company falls into the aggressive quadrant of the space matrix.
The space matrix can be used as a basis for other analyses, such as the swot analysis, bcg matrix model, industry analysis, or assessing strategic alternatives (ie matrix) what is the space matrix strategic management method to explain how the space matrix works, it is best to reverse-engineer it first, let's take a look at what the outcome of a space matrix analysis can be, take a look at the picture below. Grand strategy matrix of coca-cola mbalectures november 16, 2010 1 comment grand strategy matrix is famous tool for alternative strategies in addition to space matrix, bcg matrix, ie matrix and swot matrix. Example bcg matrix: coca cola & pepsi cola thijs the matrix is misrepresenting in some cases example: coca cola and pepsi coca cola is market leader, as a result of which the relative market share of pepsi is always smaller than 1.
Transcript of pepsico bcg matrix stars - frito lay and pepsi cola cash cow - quaker question mark - tropicana ge 9 cell matrix pepsi - seen loss of market share, improve with power of one, investment, right strategic plan aquafina - increased environmental pressure, very competitive. The space matrix is providing us an idea about organization’s position in the market pepsi co is competing fairly well in stable and highly competitive industry it has four quadrants namely: financial strength, environmental stability, competitive advantage and industry strength.
Grand strategy matrix is famous tool for alternative strategies in addition to space matrix, bcg matrix, ie matrix and swot matrix all the firms can fall in one of the gsm’s four strategy quadrants. Pepsico exploits 'demand spaces' news, 24 march 2014 kissimmee, fl: pepsico, the food and beverage giant, is encouraging consumers to pair its products when eating and drinking throughout the day, in the belief many of its brands really can work better together. Pepsico can support sports events in order to give a message to the people that pepsico concerns about the health of the people besides that, the requirements of different age groups are different pepsico should target that age group that consumes the soft drink or snacks. Pepsi 1 pepsicoby: ashley cleary, sylvia labrie, andrea baril, marie- michele lachance 2 overview∗ company overview ∗ strategy formulation∗ history of pepsi ∗ swot matrix ∗ grand strategy matrix∗ growth ∗ bcg∗ 2009 events and issues ∗ space matrix data∗ existing mission and vision statement ∗ space matrix∗ new mission and vision statement ∗ ie matrix∗ swot.